A selection of recent project structures across SEO, AI Visibility and CMS work. Client names and specific URLs are kept private where requested. Full reporting and verifiable results are available on request during a discovery call.
Project type 1: Melbourne service business: SEO rebuild and Google Business Profile
The brief
A family-run Melbourne service business operating for over a decade, ranking on page three for their main service term and getting most enquiries through paid ads. The business owner wanted to reduce ad spend, build sustainable organic traffic and dominate the local map pack for their suburb.
What was delivered
- Full technical audit with a prioritised fix list and 90-day roadmap
- Google Business Profile rebuild using the 12-step Melbourne checklist
- Schema markup: Person, LocalBusiness, Service and FAQPage
- Suburb-specific landing pages for adjacent service areas
- Local citation cleanup across major Australian directories
- Monthly content brief and review cycle
- Review acquisition system using QR codes on receipts
What this kind of project usually delivers
Most service businesses see meaningful map pack movement within 60 to 90 days, followed by organic traffic compounding from month three onward. Real numbers depend on the starting point, competition density and how well the client maintains review acquisition. Specific results from this project are available on request.
Project type 2: Australian e-commerce brand: Shopify migration and AI Visibility setup
The brief
An Australian e-commerce brand on WooCommerce with shared hosting performance issues, planning to migrate to Shopify without losing organic rankings. The owner also wanted the new site set up to appear in ChatGPT and Perplexity recommendations from day one.
What was delivered
- Pre-migration SEO baseline: rankings, traffic and top product pages mapped
- Full redirect map covering every indexed URL
- Shopify theme customisation with on-page schema baked in
- Product, Organization, Person and FAQPage schema across the site
- llms.txt setup and explicit AI bot allowlist in robots.txt
- Post-launch monitoring with a 30-day redirect fix cycle
- Google Search Console and Bing Webmaster Tools re-verification
What this kind of project usually delivers
Well-planned migrations typically preserve most organic rankings, with the bulk of any drop recovering within 60 days. Page load times consistently improve from WooCommerce to Shopify, often halving. AI engine citations take longer to build but the schema and llms.txt work begins paying off within the first quarter. Specific revenue and ranking figures are shared in a discovery call.
Project type 3: Australian SaaS founder: AI SEO and GEO from scratch
The brief
A SaaS founder building a new product who wanted to be discoverable inside ChatGPT, Claude and Perplexity searches before the product publicly launched. The competition was three larger funded brands already showing up in AI answers.
What was delivered
- Topical authority strategy across four pillar topics
- 30-post content roadmap with GEO-friendly content structure
- SoftwareApplication, FAQPage, HowTo and Article schema across the site
- llms.txt index of priority pages, refreshed monthly
- Internal linking model that AI engines can crawl cleanly
- Monthly AI visibility check across five answer engines
- Quarterly reporting on competitive AI search positioning
What this kind of project usually delivers
AI citations begin appearing within 60 to 120 days for new domains, faster for sites with existing authority. The compound effect of structured data, topical coverage and llms.txt setup tends to produce a step-change in AI visibility around month four. Specific competitor wins and free trial conversion rates are discussed under NDA during scoping calls.
Want to talk about your project?
If a similar project shape would suit your business, send a short note via the contact page with your website URL and what you want to fix or grow. You can also read more about what I do on the services page or run a self-serve audit on the free SEO Audit Tool.