A focused set of services for Australian brands, e-commerce stores and service businesses that want measurable growth online. Every engagement starts with a free strategy call and a clear, written scope. No long lock-ins, no jargon, no vague monthly retainers that you cannot actually price out.

SEO and AI SEO

Practical search engine optimisation for Australian businesses, now powered by the same AI tools the big agencies use. Predictive keyword research, technical audits, content briefs and link strategy. Built to rank in Google search results and also surface inside AI answer engines like ChatGPT, Perplexity, Google AI Overviews and Bing Copilot.

Full technical SEO audit with a 0 to 100 health score and a fix-first roadmap.
Hyper-local SEO if you want to dominate “near me” searches in your Melbourne suburb.
AI-driven content briefs that target both Google and large language model answer engines.
Schema markup, internal linking strategy and Core Web Vitals improvements.

See the full AI SEO Melbourne breakdown on the AI SEO services page.

PPC and Google Ads

Profitable Google Ads campaigns for local service businesses and Australian e-commerce. The work covers account structure, keyword strategy, ad copy, landing page conversion review and ongoing optimisation. The goal is consistent leads at a cost per acquisition you can actually scale.

Google Search and Performance Max campaigns.
Conversion tracking set up properly so the data you act on is real.
Landing page recommendations to lift conversion rate before spend.
Monthly reporting with clear actions, not 30-page dashboards no one reads.

Web design and web development

Modern, fast websites built on WordPress, Elementor or Shopify. The focus is on three things: speed (Core Web Vitals friendly), conversion (clear journey from landing to action) and SEO (built so search engines and AI crawlers can read every page).

WordPress and Elementor builds with custom theme integration.
Shopify stores for Australian retail and small business.
Migration from legacy platforms without losing traffic.
Conversion rate optimisation and A/B testing.

Local SEO in Melbourne

If most of your customers come from one Melbourne suburb or council area, local SEO is the highest-leverage thing you can invest in. The work covers Google Business Profile optimisation, local citation building, suburb-targeted content and review management.

Google Business Profile setup and monthly post strategy.
Suburb landing pages that read like a local would write them, not a template.
Local citation cleanup across Australian directories.
Review acquisition campaigns that stay within Google guidelines.

Currently working with businesses across Richmond, South Yarra, Fitzroy and the broader inner-Melbourne area. Available for clients anywhere in Australia.

How I work

Free 30-minute call. We talk about your business, your current site, your goals. No sales pitch.
Written proposal. A clear scope, deliverables, timeline and fixed price. No “starting from” weasel pricing.
Kickoff and audit. If we go ahead, the first week is a deep dive into your current performance and what is holding it back.
Execution. Weekly updates, monthly reports, direct access by email or WhatsApp. You will always know what is happening.
Outcomes. Tracked against the goals we agreed in the proposal. If something is not working we change it, no excuses.

What it costs

Project pricing is in AUD and depends on scope. To give you a rough idea: a focused SEO audit and 90-day roadmap typically lands between $1,500 and $3,500. A monthly SEO retainer for a small Melbourne business starts around $1,200 per month. A new WordPress build with on-page SEO baked in usually sits between $4,000 and $9,000. Google Ads management runs at 10 to 15 percent of ad spend with a $500 monthly minimum.

Every quote is fixed for the scope agreed. If the scope changes, the quote changes, in writing.

Ready to start?

The fastest way to get a quote is to send a short note via the contact page with your website URL and what you want to improve. You can also see the free AI tools for a no-strings way to start, including a complete SEO audit of your site.