Honest, transparent pricing in AUD. All prices include GST. Every engagement starts with a free strategy call and a written scope. No long lock-ins, no hidden fees, no vague monthly retainers you cannot price out.
How I compare against typical Melbourne agencies: agency hourly rates in Melbourne sit between $130 and $280. My freelance rate is $89 per hour. The reason is simple: no account managers, no sales team, no overhead. You work directly with me. Same expertise, lower cost, faster turnaround.
SEO Monthly Retainers
Ongoing SEO including AI SEO, GEO and AEO baked in. Most agencies charge $1,500 to $5,000+ per month for the same scope, and most charge extra for AI visibility work.
Starter
$899 / month
Most agencies charge $1,000+ for this scope
- Full technical SEO audit and quarterly refresh
- 5 target keywords with monthly ranking tracking
- Google Business Profile management
- 2 optimised pages or blog posts per month
- Basic AI Visibility tracking (ChatGPT and Perplexity)
- Monthly written report
Best for: Small local businesses in Melbourne wanting to dominate their suburb.
Most popular
Growth: $1,799 / month
Most agencies charge $1,500 to $3,000 for this scope
- Everything in Starter
- 15 target keywords with weekly tracking
- 4 optimised pages or blog posts per month
- Schema markup audit and rebuild
- llms.txt setup and monthly refresh
- Full AI Visibility tracking across 5 engines (ChatGPT, Claude, Perplexity, Google AIO, Bing Copilot)
- Local citation management
- Monthly strategy call
Best for: Established service businesses, e-commerce stores and SaaS founders ready to compound results.
Premium
$3,499 / month
Most agencies charge $5,000+ for this scope
- Everything in Growth
- 30+ target keywords with daily tracking
- 8 optimised pages or blog posts per month
- Full Schema architecture across the site
- Digital PR and link building campaign
- Competitor AI Visibility reporting
- Weekly strategy call and direct access to me
- Custom dashboard with real-time reporting
Best for: Multi-location businesses, national brands and high-volume e-commerce.
Website Development
Fixed-price builds across WordPress, WooCommerce, Shopify, Webflow, Framer and custom. All builds include AI SEO foundations, schema markup and Core Web Vitals optimisation from day one.
Starter Site
$1,999
Melbourne market: $2,500 to $3,500
- WordPress build, 5 pages
- Mobile responsive, modern design
- On-page SEO and schema baked in
- Contact form, basic CMS training
- 2 weeks turnaround
Best for: Sole traders and small businesses launching their first proper site.
Business Build
$4,999
Melbourne market: $5,000 to $8,000
- WordPress, WooCommerce or Shopify build
- 10 to 15 pages
- Custom theme work
- Full schema architecture
- Basic e-commerce or booking integration
- 3 weeks turnaround
Best for: Service businesses with 10+ pages or simple e-commerce.
Premium Build
$9,999
Melbourne market: $10,000 to $20,000
- Full custom WordPress, Shopify or Webflow
- 20+ pages, multi-language ready
- Advanced e-commerce or membership
- Custom integrations (CRM, booking, payments)
- Migration from existing platform
- 4 to 6 weeks turnaround
Best for: Larger e-commerce stores, SaaS landing portals and multi-location businesses.
AI Visibility and GEO Audits
One-off projects focused specifically on how your brand appears inside AI answer engines. Very few Melbourne agencies offer this as a standalone service.
AI Audit Only: $499
Full review of how your brand surfaces across ChatGPT, Claude, Perplexity, Google AI Overviews and Bing Copilot. Includes a 4 to 8 page written report with priorities.
Audit + 30-day Sprint: $1,999
Audit plus 30 days of implementation: schema rollout, llms.txt setup, FAQ schema, robots.txt allowlist and content adjustments.
Audit + 90-day Build: $4,999
Audit plus 90 days of full implementation, monthly tracking and a competitive AI visibility comparison report.
Hourly and one-off work
For ad-hoc work that does not fit into a package above, my hourly rate is $89 AUD per hour. Melbourne agencies typically charge $130 to $280 per hour for similar work. Other Melbourne freelancers charge $70 to $180 per hour.
For larger custom projects, send a brief through the contact page and I will send a fixed-price quote within 24 to 48 hours.
What every quote includes
- Free 30-minute strategy call to scope the project
- Written proposal in plain English with no hidden fees
- Fixed pricing locked in for the agreed scope
- Weekly progress updates through your preferred channel
- Direct access to me, not an account manager
- Project handover documentation and basic training
- 30-day free post-launch support window on website builds
Frequently asked questions
Are prices in AUD?
Yes. All prices listed are in Australian Dollars and include GST. For international clients I also invoice in USD or GBP on request, at the equivalent rate on invoice date.
Why are you cheaper than Melbourne agencies?
I work as a senior solo freelancer. There is no sales team, no account manager layer, no overhead. You get the same expertise without paying for the agency wrapper.
Is there a minimum contract length?
Monthly retainers run on a rolling 30-day notice. Project work is one-off with no ongoing commitment.
Do you take payment plans?
For website builds over $4,000, I split payment into three milestones: 40% on scope sign-off, 40% at staging review, 20% on launch. Retainers are billed monthly in advance.
What if my project does not fit your packages?
Send a short note through the contact page with your scope. Custom quotes are common and usually come back within 48 hours.
Ready to start?
The fastest way to get a quote is to send a short note via the contact page with your website URL and what you want to fix or grow. You can also run a self-serve audit on the free SEO Audit Tool first.